Most of us know the power of search engine optimization (SEO) in driving traffic to the website. But not many people know that Google keeps on changing its algorithm. So, the SEO technique that worked years back may not work anymore. So, you need to be updated with the latest SEO trends all the time.
SEO is one of the most cost-effective online marketing strategies available. In the long run, it can give you great results. Here are some of the best SEO tips to drive more website traffic.
Good user experience
You need to ensure that the users have a good experience visiting your site. Google watches how visitors interact with your site. If visitors spend more time on the sites, then Google will rank your site higher. When the visitors switch quickly to other sites, then the site rank will get lower.
Take advantage of video
Video marketing can get you effective results today. You shouldn’t ignore its potential. Video content increases user engagement. Some visitors prefer to see a one-minute video rather than read a 200-word article.
According to Cisco, online video can occupy 80% of the online traffic now. Update the title and description on older videos to keep them searchable and relevant. You should optimize the video quality and audio of the video. You must also integrate videos with the other parts of your site.
Create good content
You should focus on creating excellent content. The trend is for creating comprehensive, relevant, and authoritative content. Google doesn’t like content saturation. It will only consider good content when ranking the site. So, you should concentrate on the quality of the content and not the quantity.
Maximize engagement of the user
You should maximize user engagement. This can be done by creating a website that is easy to read. You should create the website using the right colours, headings, and white spaces. You must provide relevant links to the site. You need to include text, video, and pictures to include content in various formats.
These tips will help in ranking your site higher. You should make sure that the content and other aspects of the website are user-friendly and clear to understand.